How Strategy Transformed Erin's Real Estate Journey

There were only so many houses she could see between work meetings and daycare pickups, and only so much she could offer without knowing how much her current home would sell for.


We talked about why she wanted to move her hopes for her new home, and the steps she had taken so far.

We started crafting a strategy to get her into a new home that would fit her current lifestyle, and get her home sold quickly and for the most money possible. We covered all kinds of “what if” scenarios and discussed risk tolerance and which type of risks were more palatable.

How would she feel selling without buying the new home first? How would she feel if the house didn’t sell within a certain period? And then we addressed her most pressing questions.

Going through this process lifted the weight from her shoulders. She was excited and hopeful to get going.

With her newfound confidence, she spoke to a mortgage broker that I referred to get an update on the mortgage possibilities.

Of course the road had some bumps along the way, but our strategy, our roadmap, kept the stress to a minimum because the bumps were not unexpected.

Erin found her home within two months of beginning her work with me. It was within her budget and had the space she had always hoped for.

I loved that I got to be part of their journey.

What You Need to Know

Even if you're months away from even starting the move process, going through the planning process will help you make better decisions.

Give yourself the time to get everything in order to make the most out of your real estate journey and your future decisions. A strategy session will clarify when to start, the state of the current Ottawa real estate market, what you can do to prepare your home for sale (repairs, improvements, etc.)

Much of the stress that you encounter when buying or selling a home comes from analysis paralysis. There are so many options, so many things to keep track of, and impending and sometimes very quick deadlines that are almost a guaranteed recipe for overwhelm.

Rather than having to stop, research, analyze, evaluate and make a decision with a hundred options at every bend in the road, a well crafted strategy will help you focus on what is most important while I deal with the rest for you.

No one has any control over how the market behaves. While understanding market conditions is valuable, it’s not the most important thing.

Affordability really comes down to what you are comfortable spending on a monthly or yearly basis for your home. Creating an affordability strategy will let you know exactly what’s possible for your next home, and what you need to do in order to get there.